BRAND IDENTITY AND DESIGN
The goal of this project is to create a visually cohesive and compelling brand board and templates for the Canva Template collection named "Renee," tailored to the branding and personality of Renee, a bold, stylish, and eccentric infopreneur.
Brand Attributes
Bold: The templates will incorporate bold, eye-catching design elements that mirror Renee's confident personality.
Stylish: The visual components reflect a stylish, trendy aesthetic that resonates with Renee's unique style.
Eccentric: Design choices will embrace a touch of eccentricity, representing Renee's individuality and setting her apart from the crowd.
Knowledgeable: The templates will maintain a professional appeal, aligning with Renee's role as an educator and coach.
Engaging: Design elements will encourage engagement and interaction, reflecting Renee's aim to captivate her audience.
Template Collection Objectives
Connection: The templates will strongly connect with Renee's audience by reflecting her personality and values.
Engagement: The designs will promote interaction and engagement, encouraging the audience to participate in discussions and Q&A sessions.
Lead Generation: The templates will strategically integrate lead-generation elements, guiding the audience to sign up for Renee's services or join her membership group.
Consistency: A cohesive visual identity across all templates will reinforce brand recognition and build trust with the audience.
Deliverables
The project produced a comprehensive brand board for the Renee Canva Template collection, including:
Colour Palette: Bold and vibrant colours that align with Renee's persona and evoke emotions of confidence and creativity.
Typography: A unique and readable font pairing that balances professional and approachable.
Logo/Marks: A distinct logo or brand mark encapsulates Renee's essence and can be used consistently across templates.
Graphic Elements: Eccentric patterns, icons, and other graphical elements that enhance the overall visual appeal.
Template Examples: Representative examples of different template types (social media posts, media kits, lead magnets etc). That embodies the brand attributes and meets the collection's objectives.
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