The project entailed conceptualising, designing, and creating a collection of Canva templates tailored to the client's event objectives. This included:

• Collaborating with the client to understand their brand identity, event theme, and target audience.

• Ideating and conceptualising a variety of template designs for different promotional contexts.

• Creating templates showcased event participants, participant highlights and key sessions.

• Ensuring the templates were adaptable and customisable on the Canva platform for easy updates.

The project yielded a set of Canva templates designed to enhance the client's event promotion and engagement efforts:

• Social media post templates with captivating visuals and event details for Instagram.

• Event announcement templates generate excitement and anticipation among the target audience.

• Participant profile templates highlighting key speakers, guests, and sponsors.

The project's focus on strategic template design played a pivotal role in enhancing the event's online presence:

• Engaging Visuals: The visually appealing templates caught the audience's attention and encouraged them to interact with the event's content.

• Consistent Branding: The templates maintained consistent branding elements, reinforcing the event's identity and contributing to a professional image across various online platforms.

• Generating Buzz: The templates effectively generated anticipation and interest in the event by showcasing participants, thereby increasing overall awareness.

• Efficient Communication: The adaptable templates allowed the client to efficiently communicate event updates and details, ensuring a seamless flow of information to the audience.